Serena Karppinen is currently the Marketing Lead for New Sales at Admicom, a role they have held since 2026. Previously, they served as Marketing Lead for Quality Assurance at Qt Group in 2024 and as a Growth Marketing Strategist at Admicom from 2024 to 2026. Serena's earlier experience includes various marketing roles at Visma Software Oy and leading marketing initiatives at companies like Advian and Redocap Oy. They hold a Master's degree in Marketing from the University of Oulu and have completed further studies in marketing at the University of Canberra and the University of Münster.
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