Adonis
Dan Murdoch is a seasoned marketing and business development professional with extensive experience in various leadership roles across multiple organizations. Currently a member of the founding team at Adonis, Dan focuses on go-to-market strategies for a Revenue Intelligence and Automation Platform tailored for Healthcare. As the Founder and CEO of Murdoch Marketing, Dan provides advisory services for high-potential organizations. Previous positions include Chief Marketing Officer at Nayya, Vice President of Marketing at Harri, and Director of Demand Generation at WorkMarket. Dan's background is complemented by a Bachelor of Business Administration in Marketing from the University of Mary Washington. Notable achievements include significant media coverage and successful marketing initiatives that contributed to the growth and acquisition of several companies throughout Dan's career.
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Adonis
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Adonis is a Revenue Intelligence and Automation Platform, built for Healthcare, solving for operational challenges that impact the integrity of revenue cycle management. On average, Healthcare providers are unable to collect 15% or more of the revenue it’s owed. This is a result of compounding fractures in traditional RCM; a series of people, processes, systems, and tools are collectively responsible for this dilemma. Powered by data science and AI technology, Adonis provides solutions to address the common issues and areas of susceptibility within RCM to create better, more reliable revenue outcomes.