Caroline Brechon has over 15 years of experience in direct sales and e-commerce, focusing on CRM, customer experience, and strategic marketing. Currently serving as the Head of Data & CRM at adopt' Parfums, Caroline emphasizes the importance of aligning business objectives with customer expectations and employee development. They have held various roles that showcase their expertise in multi-channel marketing, project management, and data utilization, while also advocating for sustainability initiatives. Caroline completed a Master’s degree in Marketing from EDHEC Business School and Universidad Pontificia Comillas.
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