Adoption UK
Melissa Shackleton is a seasoned professional in the marketing and business development sectors, currently serving as Managing Director at PSE - Offline Marketing since June 2024, leveraging extensive client-side experience to enhance agency strategies. At Hotel Chocolat, a tenure that began in 1994, Melissa has held numerous positions, including Chief Business Development Officer, where responsibilities included managing new business channels and strategic development for global launches. Additional roles have encompassed oversight of digital marketing, merchandising, and category management as part of the Operating Board. Melissa is also involved in the nonprofit sector as Joint Vice Chair of the Board of Trustees for Adoption UK. Educational qualifications include an Advanced Development Programme in Business Strategy from Cranfield University and a Business and Finance degree from Nottingham Trent University, alongside ongoing studies in Direct and Digital Marketing.
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Adoption UK
Adoption UK is the leading charity providing support, awareness and understanding for those parenting or supporting children who cannot live with their birth parents. Created over 40 years ago by adopters for adopters; now with over 10,000 members we provide a strong supportive community and the largest voice of adoption in the UK. Our community is connected by the need to understand the challenges of adoptive parents and to celebrate the rewards together. We work closely with our colleagues in local authorities and voluntary agencies to provide the best support. As an adoption support agency we have been consecutively rated as ‘Outstanding’ by Ofsted for our services. We help adoptive families build brighter futures for vulnerable children. Our trusted family finding service has helped many find new homes offering love, support and helping adopted children fulfil their potential. We offer hope and understanding by providing vital support, training, community, and voice to all those involved in the adoption process which includes prospective adopters, adoptive families and professionals. Our services are unique because they are developed by adoptive families for adoptive families. We campaign tirelessly to ensure that adoptive families receive the support and encouragement they need to help make adoptions work.