Greg Genrich is a seasoned Senior Director of UX and Research at ADP Small Business Solutions, with over 20 years of experience in design thought leadership and creative problem-solving. They have held various prestigious roles, including Creative Director at Skymall.com and VP Creative at Vindigo, where they led award-winning projects and significantly enhanced brand engagement and user experiences. Greg holds a BFA in Illustration from the Rhode Island School of Design and is dedicated to creating meaningful product designs that forge emotional connections between companies and their audiences. Currently, they leverage their extensive expertise to innovate and enhance ADP's offerings for small businesses.
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