Jayson Smith

Jayson Smith is a seasoned marketing professional with extensive experience in digital strategy and engagement across various industries. Currently serving as Senior Director of Digital Strategy & Marketing at ADP since July 2022, Jayson focuses on delivering transformative in-product experiences and enhancing user engagement. Prior experience includes roles at Verizon, where Jayson held multiple titles related to real-time marketing and digital growth for Verizon.com and the My Verizon App from October 2016 to July 2022. Jayson also served as Director of Digital Marketing at Wyndham Worldwide, leading innovative initiatives that significantly impacted revenue. Additional roles include leadership positions at Revel Entertainment Group, Lexus, TER Entertainment Resorts, and Abercrombie & Fitch. Jayson holds a Bachelor of Arts degree in Visual Arts and Communications from Stockton University.