Susan Dillon

Susan Dillon is a digital marketing executive and performance marketer specializing in search engine marketing (SEM) and search engine optimization (SEO). They have managed high-profile marketing programs across various sectors, including financial services, insurance, telecommunications, and retail. Susan held leadership roles at MassMutual, where they directed SEM and SEO initiatives that significantly improved brand awareness and lead conversion rates. Currently, they serve as the Performance SEM Director at ADP, guiding growth strategies and managing SEM Campaign Managers. Susan is pursuing a Bachelor of Music from Ithaca College and an MBA in Marketing/Information Resource Management from D'Amore-McKim School of Business at Northeastern University.