Tawny Lam is a seasoned marketing professional with extensive expertise in marketing measurement and analytics. Currently serving as the Director of Marketing Measurement & Insights at ADP, Tawny has previously held the position of Global Lead for Marketing Analytics at Accenture. Tawny's career includes pivotal roles such as MBA Consultant for Digital Operations at Verizon, where a focus on customer-centric innovations was emphasized, and as Senior Manager of Digital Marketing & Analytics at Danaher Corporation, where significant revenue growth in advertising was achieved. Tawny began a career in B2B marketing at Guidance Software, providing comprehensive digital marketing solutions. Tawny holds an MBA in Marketing, Business Analytics, and Entrepreneurship from the W. P. Carey School of Business at Arizona State University and a B.A. in Political Science & International Relations and English Literature from UCLA.
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