Amanda Bennett

Team Lead, Auto Digital Marketing at Adpearance

Amanda Bennett has a diverse work experience, beginning with a Summer Intern at Advanced Color Systems in 2013. In 2014, they worked as a Team Member at Jimmy John's and a Team Lead and Barista at Trader Bing's Cafe. In 2016, they were an Enrollment Specialist at Cambia Health Solutions, where they processed new member enrollments, changes, and terminations in four different systems, migrated member data to updated systems, and reviewed small group insurance applications. In 2017, they were a Marketing Analyst Intern at NetX, as well as a Team Lead, Auto Digital Marketing, Senior Marketing Specialist, and Marketing Specialist at Adpearance. In their role as Marketing Specialist, they developed data-driven strategies to improve client SEO performance, wrote, edited, and built landing pages utilizing SEO best practices, edited and implemented optimized site copy on existing client web pages, and optimized Google My Business profiles and monitored monthly performance. Additionally, they managed and assigned content to an average of 10 freelance writers each month, calculated monthly invoice projections and assigned work based on availability and costs, and developed content guidelines and best practices for SEO content writing.

Amanda Bennett obtained a Bachelor of Science (BS) in Marketing and a Bachelor of Science (B.S.) in Management from Oregon State University between 2012 and 2016. Amanda also holds two certifications from Google: the Google Analytics Individual Qualification, which they obtained in May 2019 and November 2017, and the Google My Business Basics.

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Timeline

  • Team Lead, Auto Digital Marketing

    April, 2022 - present

  • Senior Marketing Specialist

    January, 2021

  • Contract Writer Coordinator

    November, 2018

  • Marketing Specialist

    September, 2017