Arif Samad

Arif Samad is a seasoned design professional with extensive experience in product design and mentorship. Currently serving as Lead Product Design Consultant at Allia since March 2023, Arif also contributes as a Design Mentor for adplist.org, fostering connections within the design community. Previously, Arif held key roles such as Senior Manager - Head of Experience and Design at SOFTOO, where collaboration with senior leadership focused on user-centric design, and Head Coach at Design360, overseeing the training of novice designers and course curriculum development. Arif has also served as an adjunct faculty member at the National University of Computer and Emerging Sciences and Indus Valley School of Art and Architecture. Other notable positions include Sr. Product Designer at Circadia Health and foundational design roles at Airlift Technologies. Arif holds an MBA in Marketing and Management from Mohammad Ali Jinnah University and a Bachelor's in Commerce from Karachi University.