Beth Leber

Beth Leber is a seasoned researcher and the Founder and Principal Researcher at Eureka! Insights LLC, where extensive expertise includes designing and leading comprehensive research throughout the development lifecycle. With a strong background in user experience research, notable contributions at eBay include co-leading an ethnographic research program that enhanced customer experiences and educating non-researchers on effective survey methodology. Prior to eBay, Beth held prominent positions at Scient and Siegel+Gale, where efforts focused on growing research programs and improving usability through strategic design evaluations. Academic credentials include multiple degrees from Carnegie Mellon University, culminating in a Master of Design in Communication Planning & Design. Beth also serves as a mentor at adplist.org.