Heba Dwikat is a Product Manager at Spiffy AI since April 2025 and serves as a Mentor at adplist.org since January 2023. Previously, Heba founded and served as CEO of a Stealth Startup from October 2024 to January 2025, focusing on accessible and effective hands-on learning. As a Senior UX Designer at Philips from August 2021 to August 2024, Heba led the design of a digital app promoting healthy toothbrushing habits. Experience also includes serving as a UX Designer at Genome Medical, where Heba enhanced mobile web patient experiences, and as a UX Researcher at the University of Washington, contributing to mental health initiatives through design. Early career highlights include founding SOLENX and directing the development of a solar-home system. Heba holds a Master of Science in Human Centered Design and Engineering from the University of Washington and a Bachelor of Science in Industrial Engineering from An Najah National University.
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