Samaa El-Sayed is a Senior User Experience Specialist at the Ontario Government, providing expertise in service design by collaborating with various stakeholders to refine research strategies that align with user needs and business objectives. Samaa also serves as a mentor at adplist.org, recognized as a top 1% Mentor in Design for six consecutive months, supporting entry-level designers. Previous experience includes a User Experience Specialist role at Manulife, where Samaa delivered human-centered design solutions for large digital platforms, and a Product Designer position at Genui, focusing on AI-based workspace strategies. Additional experience includes designing digital learning solutions at TVO and a Visual and UX Design role at THEMUSEUM. Samaa holds a Master's Degree in Digital Experience and Innovation from the University of Waterloo, a Graduate Certificate in International Business from Sheridan College, and a Bachelor of Arts from McMaster University.
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