At Adqura, we pride ourselves in delivering an exceptional customer experience to our clients and enabling them to deliver a world-class experience to their customers. We have pioneered the development and optimisation of on-demand customer decisioning since its inception in the UK, and have a team of experts who have created, delivered and managed this capability across the globe.
Our unique blend of experience across the business, technical and operational areas allows us to speak the language of all our business stakeholders, helping them to create engagement across the business and effective organizational alignment.

Our services:
We work with clients across numerous sectors in customer decisioning, from developing the business strategy to providing capability assessments, roadmaps, implementation, decisioning optimisation and ongoing support. We offer a full suite of business and technical consultancy, as well as end to end implementation and ongoing support.

Business Consulting
Our business consulting practise has been developed based on years of working within businesses on delivering and optimising customer decisioning. It is a framework that enables you to put the customer and their needs at the forefront of the interaction to generate maximum business return. We believe that being clear on your business strategy, and getting cross functional buy in to this at the beginning of your journey will reap significant dividends, and can be great partners in helping you to achieve this, and your desired business outcomes.

Delivery
The ingredients of transformation can be wide and varied, typically we offer the full range of support. This can include developing the target operating model, enhancing operational capability and ultimately ensuring the building blocks are in place to drive maximum utilisation of both the tools that are provided and the personalised customer interaction that is possible with a powerful decisioning engine.

Ongoing Support
We support you during the delivery and beyond.  We have extensive experience of managing solutions in live operation from both a technical (IT) and a bau business operations basis.
The success of decision management really starts once you go live, the power comes in understanding your customer engagement to optimise customer journeys across channels.  We are there throughout to ensure the success of your programme delivery.

1. STRATEGY CONSULTING
Create a vision and strategic goals which will shape and maximise the decisioning opportunity

2. PLANNING & ROADMAP
Create a phased delivery plan and full solution and organisational transformation roadmap to deliver the strategy

3. CAPABILITY ASSESSMENT
Identify the key capabilities required to deliver the strategy and associated costs and requirements

4. IMPLEMENTATION
Planned deployment of each phase according to plan, layering phases to expedite delivery using Adqura Decisioning Framework

5. BUSINESS CASE
Create a benefits case for each success area, defining the costs and benefits of delivering the strategy

6. BUSINESS OPTIMISATION
Deliver best in class financial results through the optimisation of decisioning frameworks and engagement with the business to maximise adoption

7. INNOVATION
Continuous innovation across every step, project and business as usual, to create cutting edge customer engagement

AI/ML

Data

Information Technology

Software

Adqura

Adqura's headquarters in London, United Kingdom

This department develops and maintains software applications and systems.

Software Development

The Architects and Technical Specialists team at Adqura is responsible for designing and implementing robust decisioning frameworks that optimize customer engagement across various sectors. This team leverages their expertise in Pega technologies to develop strategic roadmaps, conduct capability assessments, and ensure seamless integration of solutions. They work collaboratively with clients to transform business strategies into actionable plans, while providing ongoing support to maximize the efficiency and effectiveness of decision management systems post-implementation.

Architects and Technical Specialists

This department focuses on providing expertise and solutions in decisioning processes and consultancy.

Decisioning Services

The Software Development Engineers at Adqura play a crucial role in designing, developing, and implementing innovative software solutions that support on-demand customer decisioning. This team works collaboratively to enhance the functionality and efficiency of decisioning frameworks, ensuring seamless integration and optimal performance for clients. They are also responsible for thorough testing and ongoing optimization of software applications, driving improvements in customer engagement and operational excellence across various sectors.

Software Development Engineers

The Technical Operations Team at Adqura is responsible for ensuring the seamless integration and functionality of the company's decisioning solutions. This team oversees infrastructure management, quality assurance, and ongoing technical support, ensuring that both the tools and processes operate efficiently. By leveraging their expertise in development and operational support, they enable smooth project implementations and continuous optimization of customer engagement strategies, ultimately enhancing the overall client experience.

Technical Operations Team

The Leadership Team at Adqura is responsible for setting the strategic direction of the company and ensuring alignment across all business functions. This team collaborates to drive innovation in customer decisioning, optimize operational capabilities, and foster a culture of engagement and accountability. Through their diverse expertise in technology, data management, and client delivery, they guide the organization in achieving its vision of delivering exceptional customer experiences while maximizing business outcomes.

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Other teams

Architects and Technical Specialists

Decisioning Services

Software Development Engineers

Technical Operations Team

Leadership Team