Lance Brothers

Lance Brothers serves as Chief Revenue Officer (CRO) at Adstra since January 2024 and as a Strategic Advisor at ABCS Insights since August 2022. Previously, Lance held the CRO position at Throtle, where efforts focused on business development in healthcare marketing, generating over $5 million in new revenue. At NCSolutions, Lance advanced to CRO, developing strategies for a leading digital and cross-media CPG insights firm after initially managing sales and business development as SVP. Prior experience includes significant roles at Nielsen, where Lance oversaw multiple divisions, launched key digital initiatives, and drove annual revenues over $30 million. Lance's educational background includes a Master of Arts in Communication from Purdue University and a Bachelor of Arts in English and Telecommunications from Indiana University Bloomington.