Michelle Galvan serves as the VP of Growth Marketing at Adstra, a position held since January 2025. Prior to this role, Michelle was the Senior Director of Marketing and Demand Generation at Vivvix from January 2023 to April 2024, where responsibilities included leading all marketing initiatives and establishing a demand generation function that significantly exceeded pipeline generation and revenue goals. At Kantar from April 2021 to January 2023, Michelle reestablished the demand generation function for the advertising intelligence business and played a key role in the brand development and launch of Vivvix. Experience also includes leadership positions in demand generation at Q-Centrix, Kantar Media, and Kantar Media SRDS, as well as marketing roles at House of Hope - Illinois and the Chicago Sun-Times. Michelle holds a BA in Speech Communication from the University of Illinois Urbana-Champaign and has completed education at IULM University.
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Adstra
Adstra maximizes value by ORCHESTRATING data across media and technology, in ways that drive customers’ success. Built with robust and persistent identifiers, Adstra enables action in both the known and anonymous realm, and across both off and online channels.