Dan Abeln

Dan Abeln is an accomplished marketing and analytics professional with extensive experience in leadership roles at ADT and DEFENDERS. Currently serving as VP of Marketing Analytics & Data Science at ADT since January 2020, Dan leads a team focused on marketing reporting, analytics, and modeling to derive actionable insights. Prior to ADT, Dan held multiple senior positions at DEFENDERS, including VP of Marketing Strategy & Analytics and VP of Field Operations, where responsibilities encompassed marketing analytics, operational success for a large workforce, and financial leadership. Dan's career also includes roles in finance, business intelligence, and analytics, complemented by an MBA in Finance and Entrepreneurship from Indiana University and a BA in Psychology from the University of Colorado Boulder.