Diego Rocha is a seasoned professional with over 15 years of experience in e-commerce, currently serving as Head Comercial at Cadastra and Head de Negócios at Adtail. They co-founded Maeztra, an agency specializing in VTEX, which was sold in 2024, and were a pioneering figure in the refurbished products market in Brazil. With expertise spanning logistics, marketing, payments, and risk analysis, Diego has completed over 400 Go-Lives and managed significant projects, including the migration of Carrefour Brasil's online store to VTEX. They hold a degree in Marketing from Universidade Anhembi Morumbi and a Master’s in E-Commerce from BSP - Business School São Paulo.
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