Raymond Talovera

Raymond Talovera is an experienced professional in yield management and programmatic advertising, currently serving as Associate Director of Yield Management at AdTheorent since December 2020, and previously held roles including Senior Programmatic Manager. Key responsibilities include managing campaign performance, analyzing data for optimization, and developing best practices for health and pharma campaigns. Prior experience encompasses significant roles at Edmunds as Programmatic Manager overseeing Salesforce initiatives, and as an Account Manager providing client consultation and support. Early career roles include production coordination at SDI Media and event coordination at Amuse Group USA, complemented by educational achievements with a Master of Arts in Cultural Studies from the University of Southern California and a Bachelor's degree in Radio and Television from Brooklyn College.