Advanced Contextual
Michael Holt has a diverse work experience, with their most recent role being the VP Data at Spectrum Media Services since 2018. Prior to that, they held the same position at Kinetic Social from 2016 to 2017. Michael also served as the VP of Data at Twelvefold from 2015 to 2016. Before transitioning to a data-focused role, Michael was the CTO at New London Associates from 2005 to 2015, and also worked as a Program Manager at the same company from 2002 to 2005. Michael started their career as a Lead Developer at Measurable Results LLC from 2001 to 2004.
Michael Holt attended the US Coast Guard Academy from 1989 to 1992, where they studied Mathematics. Following this, they pursued a Bachelor of Science degree in Computer Science at Michigan State University from 1992 to 1993.
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Advanced Contextual
Contextual done right is Advanced Contextual. The cookieless, precise, scaled, nimble, safe, and proven solution for brands, publishers, platforms, and data owners. Context is a powerful way to understand and identify your customers. What a consumer reads and watches online reveals their mindset and intentions. By tapping into this unique and scaled data, marketers can better understand, specify, and measure audiences. These are the principles upon which we built our solution. We are so confident in our approach, that we’ve decided to name our company and platform to match this vision, and our proven execution track record bears it out.