Advanced Inhalation Rituals


As a global market leader, we aim to revolutionize inhalation rituals by transforming the status quo. Spearheaded by innovation, we aim to provide superior physical, emotional and mental benefits through inhalation.


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Reinhard Mieck
Executive Director & CEO
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Bassem Lotfy
Chief Financial Officer
Michael E. Wu
Chief Financial Officer - USA
Ashok Bhat
Chief Operations Officer
Jorge Güil
Chief Marketing Officer
Paul Dawson
Chief Product Officer
Peter Wilkinson
Head Of Science
Shane George
Chief People+ Officer
Chris Hudgins
Corporate & Regulatory Affairs Director, North America
Zarah Mushtaq
Head Of ESG & Corporate Impact