MS

Mark Symonds

Advisor at Advanced Purchasing Dynamics

Mark Symonds is chief executive officer of PeachWorks, maker of an app-based restaurant operating system designed to simplify and streamline the business functions of running a successful restaurant.

Mark believes that business software should be purpose-built for the needs of a specific industry. As a pioneer in cloud computing, Mark is also passionate about the benefits of software-as-a-service for businesses of all sizes.

As CEO of PeachWorks, based in Southfield, Mich., Mark is responsible for leading and generating business growth for the company, which offers a groundbreaking development platform and powerful cloud-based mobile applications for the restaurant and foodservice management industry.

Prior to joining PeachWorks, Mark served as CEO of Plex Systems, Inc., where he was instrumental in launching the first cloud-based ERP solution for manufacturers. At the start of his 12-year career at Plex, Mark served as its executive vice president, where he helped build the sales and marketing functions and lay the groundwork for sustained growth. Mark helped drive 10-fold growth in revenues during his tenure there.

Mark is deeply committed to helping young companies and their leadership teams succeed. Through his consulting firm, TruWin Partners, he helped technology company leaders clarify their go-to-market strategy, define execution plans for growth and success and find necessary funding. As a business coach at Detroit’s TechTown, he aided budding entrepreneurs in developing their business ideas.

A graduate of the University of Rochester in Rochester, N.Y., Mark earned his undergraduate degree in economics and French. He also earned his MBA in finance and accounting from Cornell University’s S.C. Johnson Graduate School of Management. He is a member of the Software & Information Industry Association (SIIA).

Timeline

  • Advisor

    Current role