Rob Nice is currently the Alliances Director at Advania UK, where they take overall commercial responsibility and set vendor strategies to drive the company toward a revenue goal of £500 million. Previously, Rob held the position of Head of Technology and Partnerships at CCS Media, leading a team focused on delivering top-tier technology solutions. Prior to that, they served as General Manager for Workspace Technology and Alliance Programmes, where they developed strategic partnerships to boost sales growth. Rob also has experience as a Sales & Commercial Director at Xact Marketing Limited, managing relationships with leading technology vendors, and owned a property development business from 2007 to 2013.
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