Research and Analysis

The Research and Analysis team at Advanis conducts comprehensive market and social research using both qualitative and quantitative methods to understand and validate customer needs, behaviors, and motivations. This team works on projects that involve product design, pricing strategies, customer experience enhancement, market segmentation, usage and attitude studies, program evaluation, and strategic foresight. Utilizing a variety of data collection techniques such as CATI, online surveys, mobile surveys, and IVR & SMS, the team distills insights that help build, innovate, and revitalize products, services, and marketing strategies, ultimately supporting the growth of brands and improving organizational outcomes.