Massimo Nicolini is the Country Manager for Italy at Advantage Group International, where they focus on fostering healthy business relationships and responding to competitive market demands. With a career in market research spanning over 20 years, they have held managerial and commercial roles at notable firms such as Nextplora and Millward Brown, where they led teams and oversaw significant projects in brand strategy and consumer insight. Massimo's educational background includes a degree in Political Science from Università Cattolica del Sacro Cuore. They are recognized as an expert communicator and public speaker, driven by curiosity and a passion for innovation.
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