I-Ying Lu

I-Ying Lu is an accomplished marketing and product management professional with extensive experience in the fields of IoT, fintech, and smart tourism. Currently serving as the Marketing Head for WISE-IoT at Advantech since June 2020, I-Ying Lu has successfully driven online sales for B2B Industrial IoT solutions and spearheaded significant brand transformations. Previous roles include managing cross-functional teams at the Institute for Information Industry, where leadership resulted in a tripling of online traffic and substantial revenue growth across various sectors. I-Ying Lu has also contributed to the Smart Tourism Taiwan Alliance as a co-convener, enhancing business opportunities and fostering industry advancements in Taiwanese tourism. I-Ying Lu holds an MBA in Technology Management and a Bachelor's degree in Industrial Engineering from National Tsing Hua University.