Matrix Choong is a seasoned professional with extensive experience in business management and sales within the technology sector, specifically at Advantech since January 2012. Currently serving as Regional Sector Business Manager (Service-IoT), Matrix has established and expanded sales and marketing efforts across various industries, including Retail, Logistics, and Healthcare, while integrating IoT solutions. Previous roles include General Manager, where accountability for overall business strategy, structure, and sales performance was maintained, and Regional Sector Business Manager for Intelligent Systems, focusing on market development across Southeast Asia. Earlier career stages involved positions such as Key Account Sales Manager and Regional Channel Sales Manager, emphasizing channel business development across multiple regions. Matrix holds a Bachelor’s degree in Electrical and Electronics Engineering from the University of Lincoln.
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