Hayley B.

Hayley B. is currently the Creative Director for the Art 101 and Sulyn brands at Advantus Corp, where they lead a team of designers to develop innovative packaging and products for the B2B arts and crafts market. With nearly nine years of experience in this role, Hayley specializes in interpreting market trends, managing creative projects, and mentoring teams, while also overseeing brand strategy and social media efforts. They hold an MBA in Marketing from the University of Texas at Dallas and have a diverse background in marketing, event coordination, and creative design, honed through various positions including internships and roles in higher education.