The company was formed in 1992 as Openwide International and as a result of numerous successes, it has diversified, grown, and developed its in-house brands and operations. This led to a re-brand of Openwide to Adventure Attractions in March 2024.

We are Developers, Operators and Consultants for Adventure sports Attractions, Heritage Attractions, Visitor Attractions, Hospitality Venues, Theatres & Live Productions.

Our operations include Visitor Attractions, Bars, Restaurants, Retail Outlets, Coffee Shops, Catering Outlets, Theatres & Events, Adventure Sports Attractions, and Heritage Attractions.

Our clients include Local & national government, Private & public sector attractions, Cruise Ships, Holiday Tour operators, Airlines, Hotels & Resorts, Public Spaces & Civic Celebrations.

Our in-house brands include RockReef Indoor Activity Attraction (www.rockreef.co.uk), The world's only pier-to-shore zip wire; PierZip (www.pierzip.com) The Castle Pantry at Highcliffe Castle (www.thecastlepantry.co.uk) and Coffee Reef, our brand of coastal coffee shop.

Attractions currently under our operation include Bournemouth Pier, Cromer Pier, RockReef, PierZip and The Castle Pantry at Highcliffe Castle, a heritage tea room offering a high-quality, locally inspired food and drink experience. We produce the only full-season end-of-pier variety show in the world.

Adventure Attractions

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Adventure Attractions

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