James Allison

James Allison currently serves as Director of Market Development EMEA at Advertima since October 2022 and is also a member of the IAB Europe Retail Media Committee as of April 2023. Previous experience includes roles at IRI as Insight Director - Retail, where James led the Walgreens Boots Alliance Partnership, along with positions as Senior Consultant and Consultant in targeted marketing for the Morrisons Partnership. James worked at GIG Retail from March 2017 to March 2020 as Senior Business Development Manager and Senior Account Manager, focusing on Asda Media Partnerships. Prior experience includes serving as National Account Manager at Clear Channel UK from August 2014 to March 2017. Education comprises studies at Park Lane Leeds City and Leeds College of Technology, with foundational schooling at Cockburn High School.