Wei Phung

Wei Phung is a digital business leader with two decades of international experience in developing and executing go-to-market strategies. Currently serving as the Global Head of Market Strategy & Growth at Advertima, they focus on transforming retail media into AI-driven advertising solutions. Wei previously co-founded Adello and held leadership roles at prominent companies such as UM Worldwide, DotC United Group, and Artefact Asia. With a solid educational foundation in business and economics, including degrees from FHS St.Gallen University and Tongji University, they are passionate about digital marketing and effective team building.