Tricia Hoff is an accomplished executive with extensive experience in market research and insights across prominent organizations. Hoff held the position of Account Director at Hall & Partners from August 2000 to December 2005, where leadership of two teams contributed to $2.5 million in revenue. Subsequent roles at Yahoo! Inc. included Manager of Market Research and Senior Research Manager, culminating in a Director role focusing on B2B Market Research and Thought Leadership. Hoff further advanced B2B insights at Oath and Verizon Media, developing strategies to inform product and sales initiatives. Currently serving as Executive Vice President at Advertiser Perceptions since January 2025, Hoff's educational background includes Bachelor of Arts degrees in Sociology and Communication Studies from UCLA.
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