Roy Scheerder is the Chief Executive Officer of Advidi. They previously co-founded Fæbric (2017–2021) and Ravlling (2021–2025), and served as Chief Design Officer at Nomads (2022–2025). Earlier, they held leadership roles at KLM from 2009 to 2016, including Vice President Marketing and Director E-development, and served as Chief Digital Officer at Royal Schiphol Group (2017–2018). Their education includes Hotelschool The Hague (BHA, 1992–1997), RSG Lingecollege (1986–1991), and studies at IMD (2005 and 2009), HEC Paris (2006–2007), and Harvard Business School (2016).
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