William Parker

William Parker is a seasoned executive specializing in scaling enterprise marketing performance programs. With a background ranging from SaaS to managed services, they have worked with global brand leaders to transform businesses through data, strategy, and insights. Currently serving as Chief Strategy Officer at Leavened, Parker focuses on providing brands with insights into media mix while minimizing reliance on cookies and first-party data. Additionally, they hold a position as a Board Member in Branding + Integrated Communications at The City College of New York and are an Academic Council Member at Adweek. Parker's educational journey includes pursuing an MCA in Advertising and Public Relations and a BFA in Marketing, both at The City College of New York.