Estevan Serrano

Estevan Serrano has a diverse work experience in various industries. Estevan started their career as a Design Consultant, Business Development, and Marketing Manager at Craftsman Court Ceramics, where they managed projects, developed client relationships, and implemented efficient systems. Estevan then became a Registered Yoga Teacher, specializing in corporate yoga, creating tailored sessions to promote well-being and productivity. As the Co-Founder of Lynk IT, a Wireless Internet Service Provider, they launched the FreeLynk Project, which provided free Wi-Fi access to communities and promoted sustainable digital networks. Estevan later served as the Marketing Director at Midtown Roots, where they developed and executed comprehensive marketing strategies for a downtown Phoenix dispensary. As a Creative Consultant and Art Director at Curaleaf, they implemented innovative marketing strategies and drove the visual direction and creative excellence of the brand. Currently, they serve as the Founder of Way Ahead Ventures, where they provide remote marketing and creative consulting services, specializing in brand identity, marketing strategy, and user experience. In the future, they will join AE Global as a Creative Director, where they will drive creative distinction in the cannabis industry.

Estevan Serrano completed their Bachelor of Science (B.S.) in Physiology from the University of Arizona from 2006 to 2011. During the same period, they were also involved in various leadership and management roles at Sigma Chi, including Secretary, Philanthropic Director, Alumni Relations, Housing Corporation Chair, and more. Additionally, they obtained certifications such as Generative AI Fundamentals, Introduction to Generative AI, Introduction to Image Generation, Introduction to Large Language Models (LLMs), and Introduction to Responsible AI from Google Cloud Skills Boost. In 2013, they became a Registered Yoga Teacher accredited by the Yoga Alliance.