John Lauer

John Lauer has a diverse work experience in the field of marketing and strategy. John is currently working as the Director of Demand Generation at AEM since 2022. Prior to this, they held the position of Marketing Strategy Director at Aon from 2015 to 2022, where they were responsible for developing marketing strategies and driving lead generation and revenue growth for the healthcare business units.

Before joining Aon, John Lauer founded their own company called Lauer Marketing in 2010 and served as the Founder and CEO until 2015. Lauer Marketing focused on providing strategic solutions to small and medium-sized businesses, helping them achieve growth and market share.

John also served as the Director of Marketing at Simpay from 2011 to 2015, where they oversaw all strategic marketing efforts and played a key role in repositioning and rebranding the company as a comprehensive business solutions provider.

From 2008 to 2010, John Lauer worked as the Marketing Manager at TelVue Corporation, a broadcast technology company, where they led branding and marketing initiatives to drive business growth.

Prior to that, they held the position of Marketing Manager at Blanco America from 2000 to 2008, where they managed strategic marketing, communications, advertising, and public relations activities for the US subsidiary of a German luxury sink and faucet manufacturer.

John Lauer's career began in 1997 as an Account Executive at Thomas J Paul, a creative marketing services agency, where they managed client services, creative development, and production of advertising and branding materials for national clients.

John started their professional journey as an Advertising Coordinator at STERN'S DEPARTMENT STORES in 1995, where they acted as a liaison between advertising and buyers, managing print production for direct mail collateral.

Overall, John Lauer has a wealth of experience in marketing strategy, business development, branding, and customer growth, making him a valuable asset to any organization in need of marketing expertise.

John Lauer completed their education with a Bachelor of Science degree in Business Administration, specializing in Management, from Bloomsburg University of Pennsylvania. John pursued higher education and obtained a Master of Business Administration (M.B.A.) degree with a focus on Marketing from the same university. In addition to their academic qualifications, John Lauer also received certifications in various aspects of Google Analytics, including Advanced Google Analytics, Google Analytics for Beginners, Google Analytics for Power Users, and Introduction to Data Studio from Google.