Becca Valle has a diverse background in marketing, with experience in various industries and roles. Becca is currently the Vice President of Marketing at Aescape, where they are involved in revolutionizing the wellness industry through intelligent technology. Prior to this, Becca worked at Meta as the Culture & Community Marketing specialist.
Becca also has extensive experience at Madison Square Garden Entertainment Corp. as the Vice President and Head of Marketing for the New York Knicks. In this role, they were responsible for developing and implementing the brand narrative and marketing strategy for the team, including audience segmentation, digital and social strategy, and campaign development. Becca turned marketing into a profitable venture through unique partnership and community platforms.
Before joining Madison Square Garden, Becca worked as a Marketing Consultant at Airbnb, where they led a tri-brand campaign effort with the San Francisco Giants and Hamilton Families, an organization focused on ending family homelessness. In addition, Becca served as a Vice President at BBDO, where they were responsible for managing key accounts such as Visa and American Express and leading global campaigns and sponsorships.
Becca also has experience at Digitas as a Vice President and Account Director for American Express and Comcast/XFINITY, where they focused on live streamed experiences and audience engagement. Becca began their career at Ogilvy & Mather as a Worldwide Account Supervisor for IBM, working on B2B and sports sponsorship marketing efforts.
Overall, Becca Valle has a strong track record of driving successful marketing strategies and partnering with various organizations to achieve impactful results.
Becca Valle holds a BBA degree with a focus on marketing from The George Washington University School of Business. The specific start and end years for this education are not provided.
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