Rianni Lancaster

Rianni Lancaster is a seasoned digital analyst with extensive experience in data-driven insights and digital marketing strategies. Currently serving as the Global Senior Digital Insights Analyst at Aesop since May 2022, Rianni previously held the position of Group Digital Analyst at Crown Resorts, where responsibilities included utilizing Google Analytics, developing tagging strategies for eCommerce, and leading optimization meetings. Rianni's background also includes roles at Newpath Web as a Digital Marketing Analyst, focusing on competitor research and audience profiling, and as a Social Media Adviser for the Victorian Health and Human Services Building Authority, where engaging content was developed for key audiences. With a strong foundation in digital marketing from various internships and professional roles, complemented by advanced degrees in Management and Marketing from Deakin University and ESSCA, Rianni Lancaster demonstrates a robust commitment to leveraging digital metrics for organizational success.