Phoebe Devine is a Partner and Head of Design at Previously Unavailable (PU) and Co-founder of New + Improved Ventures. With a background in design that began at Red Antler in New York, Phoebe has worked at notable companies including Alt Group and GOODFOLK. They have a strong connection to Auckland University of Technology as a former tutor, mentoring undergraduate students. Phoebe is also a professional member of the Designers Institute of New Zealand and serves on the Investment Committee of Brand Fund 2 by Previously Unavailable and Icehouse Ventures. Proudly both Māori and Pakeha, Phoebe's whānau are Te Whānau-ā-Apanui from Ōmāio in the Bay of Plenty.
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