Farah B.

Head, Cards Product

Farah B. is a product strategy manager with a demonstrated history in the financial services industry. Currently serving as the Head of Cards Product at AFFIN Group since 2025, Farah previously held various product management roles at Citi and Standard Chartered Bank, where they launched multiple credit card products and significantly increased customer engagement and participation. Farah's expertise includes product launches, strategic planning, and enhancing customer experience through innovative marketing strategies.

Location

Kuala Lumpur, Malaysia

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