The AFFIN Group is a financial services conglomerate. The Group’s activities focus on commercial, Islamic and investment banking services, money broking, asset management and underwriting of life and general insurance business.

Affin Bank Berhad (AFFINBANK) 197501003274 (25046-T) provides a suite of financial products and services that is catered to both retail and corporate customers. The target business segments are categorized under key business units such as Consumer Banking, SME & Commercial Business Banking, Corporate Banking and Treasury.

Affin Islamic Bank Berhad (AFFIN ISLAMIC) 200501027372 (709506-V), a wholly owned subsidiary of AFFINBANK commenced operations on 1st April 2006 as a full-fledged Islamic bank, and offers a complete range of Islamic Banking products and services for individuals and corporate which are in compliance with Shariah principles and laws.

Affin Hwang Investment Bank (AHIBB) 197301000792 has emerged as the leading Investment Banking, Securities and Asset Management group in Malaysia. The firm delivers financial advice and execution across investment banking, asset management and securities to mid- to large-cap corporations, GLCs and wealth creators.

Member of PIDM.

Banking

AFFIN Group

AFFIN Group's headquarters in Kuala Lumpur, Malaysia

This department is responsible for strategic decision-making and overall leadership within the organization.

Executive Management

The Customer Relationship Management team at AFFIN Group is dedicated to nurturing and managing relationships with both retail and corporate clients. This team focuses on understanding client needs and delivering tailored financial solutions across various segments, including consumer banking and corporate banking. They play a crucial role in client acquisition, retention, and satisfaction, ensuring that clients receive optimal service and support throughout their banking experience.

Customer Relationship Management

The Leadership Team at AFFIN Group oversees strategic direction and operational excellence across its diverse financial services. Comprising senior executives from various divisions, the team ensures alignment with the Group's goals in banking, asset management, and compliance, while driving growth, innovation, and risk management. They play a critical role in cultivating a cohesive organizational culture and navigating the complex regulatory landscape inherent in the financial services industry.

Leadership Team

This department focuses on driving revenue through customer engagement and closing sales.

Sales Department

This department focuses on managing and nurturing relationships with clients to ensure their needs are met and to enhance customer satisfaction.

Client Relations

This department oversees credit risk assessment, management, and compliance within the financing sector.

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Other teams

Customer Relationship Management

Leadership Team

Sales Department

Client Relations

Credit Management