AFFINITY
Simon Green is an accomplished entrepreneur and leader in design and consultancy, currently serving as the CEO and Founder of Affinity and Affinity Holdings since 2020. With a focus on brand strategy and experience design, Simon drives growth through innovative approaches that prioritize people and culture. As Managing Partner and Founder of S&G Partners since 2018, Simon delivers strategic guidance across various business challenges, having previously held significant roles such as Managing Director at Harkess-Ord and Senior Consultant at MD Associates. Simon's extensive experience includes leadership positions in design and marketing agencies, and notable work with esteemed clients, reflecting a robust commitment to fostering sustainable growth in dynamic markets. Simon is an alumnus of The University of Edinburgh.
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AFFINITY
The world has changed. To stay ahead, brands need to adapt, innovate and reorganize around human needs and experience. That’s why we founded Affinity. Working at the intersection of branding, experience design and culture change, we drive growth for business by creating value for people. Based in London and New York, our highly experienced teams deliver agency creativity and consultancy rigor without the eye-watering fees.