Affinity Solutions
Lori Barton is a seasoned professional with extensive experience in client success and business development within the digital marketing and advertising sectors. Currently serving as the Sr. Director of Client & Partner Success at Affinity Solutions, Lori has previously held significant roles at MomentFeed, Cardlytics, Comcast Spotlight, and other prominent companies. With a proven track record in exceeding sales quotas and fostering successful client relationships, Lori has contributed to notable revenue growth and recognition, including the 2019 CDLXellence Award. Lori's educational background includes a Bachelor of Science in Communication Studies from The University of Texas at Austin.
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Affinity Solutions
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Affinity is a provider of loyalty programs for financial institutions, insurance companies, and publishers in the U.S. It helps financial institutions and retailers craft precision marketing programs that drive customer acquisition, share-of-wallet, and loyalty. It drives better business outcomes for financial institutions and marketers, leveragingreal-time and secure access into where and when consumers are spending across brands, categories, geographies, and buying channels.