Aastha .

Analytics Lead

Aastha is an accomplished analytics professional with extensive experience in data analysis and product analytics. Currently serving as Analytics Lead at Affirm since July 2022, Aastha has previously held roles including Senior Product Analyst and Senior Data Analyst at Formation and CVS Health, respectively. Aastha's analytical expertise was further demonstrated during a consultancy role at the University of Minnesota's Carlson School of Management, where significant projects included analyzing customer appeasements and land-based marketing effectiveness. Aastha received recognition in several competitions, achieving wins in the Minne Analytics competition and runner-up in the Predictive Analytics Live Case Competition. Aastha began the career at EY, contributing to data warehouse solutions for an insurance client utilizing Agile methodology. Aastha holds a Master's degree in Business Analytics from the University of Minnesota and a Bachelor's degree in Electronics and Instrumentation from Vellore Institute of Technology.

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