Heroika M.

Ika Heroika M. is an accomplished marketing professional with extensive experience in marketing technology, operations, and digital marketing. Currently serving as Marketing Technology Manager at Affirm since March 2021, Ika has previously held key roles at Castlight Health and Little Wonders, among others. Ika's expertise includes email marketing operations, analytics, strategic brand positioning, and lead generation. With a robust background as a marketing consultant for various initiatives including House of Rubi and Emelin Theatre, and as an educator in marketing and business courses at several colleges, Ika has demonstrated a strong blend of creativity and analytical skills. Ika holds a Master's degree in Design Management from Pratt Institute, a BFA in Graphic Design from Savannah College of Art and Design, and a Marketing Certification from Baruch College.