Mavis Sun is a data science professional with extensive experience in analytics, marketing, and e-commerce. Currently serving as Data Science Lead and previously as Senior Data Scientist at Affirm, Mavis specializes in growth analytics, machine learning, user segmentation, and marketing attribution model development. Prior experience includes roles as a Marketing Data Analyst at Noon Creative, where Mavis designed reporting pipelines and conducted A/B testing to improve marketing efficiency, and as an Ecommerce Growth & Analytics Specialist at Cikers Sports Lab, focusing on web analytics and conversion optimization. Mavis co-founded Raw Music Co., Ltd., managing business development and event planning, and began a career in analytics with internships at MSLGROUP and Shenzhen Hehe Spring Cultural Development Co., Ltd. Mavis holds a Master of Science in Integrated Marketing with a concentration in Marketing Analytics from New York University and a Bachelor of Arts in International Communication Studies from the University of Nottingham.
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