Afire™, is a company based out of California and Illinois. Our passion is natural, high-performance grilling and cooking products that allow people to enjoy gourmet every day.  Afire aims to continuously create and innovate to deliver unique cooking and grilling tools as well as artisan grilling products to turn regular meals into culinary visions. 

Get your grill on with Afire’s remarkable Coconut Charcoal. It’s 100% all-natural and eco-friendly, too. It’s an alternative fuel source made from carbonized coconut shells and it’s environmentally responsible. It doesn’t contain petroleum, fossil fuel, nitrates or any chemical additives. It’s up to 50% more efficient than conventional charcoal.  Although made from coconuts, it does not contain coconut flavoring or coconut oil and does not imbibe a coconut flavor to food. 

Taste the difference that you’ll experience when you cook using any of our ultimate grilling rubs. Each one is a unique blend of spices and seasonings that enhance the natural flavors of steak, hamburgers, pork, lamb, chicken, turkey or seafood. 

Try one of the hottest new trends in grilling – use our natural wood planks to infuse fish fillets and steaks with a light smoky flavor while retaining moisture for a true gourmet meal.  You’ll find your foods will emerge with a pleasant, smoky tang. Great for meat, poultry, salmon and vegetables.

Afire Inc.

Org chart

Teams

Offices