Mission
Employing innovative tools and strategies to reclaim the forgotten and bypassed traditional artisans in Africa into capacity development for market access and industry inclusion.

Objectives
1.	Leading product development, design innovations and provision of digital marketing solutions in artisan sector in Africa
2.	Effectively sourcing and marketing art and craft products from Africa and realizing optimum business returns and social impact.
3.	Strengthening the capacity of art and craft producers from Africa to meet the market demands.
4.	Building and maintaining mutually beneficial business relationships with relevant institutions and enterprises at national and international levels.
5.	Advocating for fairness and trade equity for art and craft producers from Africa in international trade.
6.	Promoting African art and craft heritage and products in a global society 

Value proposition
This enterprise implements Traditional Artisan Inclusion innovation which address market and industry exclusion leading to extreme poverty among traditional artisans as a result of their unique technical limitations to participate in available capacity development models and market. It employs innovative tools and strategies to mitigate the technical limitations and reclaim traditional artisan to capacity development initiatives to consolidate their ancient designs as distinct product line, create adaptive styles and adopt business practices and digital marketing for competitive access to market and adapting to the mainstream creative manufacturing sector.

African Continental Crafts

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