Caio Mattos

Caio Mattos currently serves as the Head of Growth Marketing at Afya, overseeing the Afya Whitebook and Afya iClinic products since December 2023. Previously, Caio held various roles at PEBMED from August 2019 to December 2023, progressing from Marketing and Growth Coordinator to Head of Marketing. Early career experiences include teaching digital marketing at Polo Criativo and E-commerce RJ, and holding positions such as Media Buying Coordinator at Oslo Digital and Head of Digital Marketing and Ecommerce at Moccato. Caio began a professional journey in marketing with a Senior Marketing Analyst role at Santander, and contributed to user acquisition and monetization at Meitu, earning the Best Growth Team award in 2017. Educational qualifications include a Bachelor's degree in Business Administration from UERJ and an MBA in E-commerce from Instituto Infnet. Additional training encompasses digital marketing and media programmatic studies from multiple institutions.