Judith Aidam

Judith Aidam is a Senior Consumer Insight & Research Manager at Age UK, a position they have held since 2008, where they focus on brand and marketing campaign development and evaluation. Judith has dedicated their career to ensuring audiences and their experiences are central to Age UK’s strategies, helping over 7 million people each year. Prior to their current role, Judith served as a Principal Insight Researcher at Which? from 2004 to 2008, a Senior Research Executive at BMRB from 1991 to 1997, and a Senior Researcher at Reader's Digest from 1997 to 2003.